“The agency is doing a great job, everyone from the staff to the account team is dialed in and committed to ensuring that our program is successful.” If every client or Fortune 500 company felt this way about the agency executing their events then there wouldn’t be a need for secret shoppers. But what happens when a secret shopper isn’t enough? After working in every capacity in the Experiential Marketing industry for 15+ years as professionals, we have encountered some of the best and worst cases of client to agency relationships. This has directly impacted the way in which a program is executed and the overall experience consumers receive at an event. Here at T100, we have formulated an internal auditing system that addresses many of the concerns that Fortune 500 and small businesses need to be aware of when executing short term or long term activations. Please reach out to us to learn more about how our process works. However, we have uncovered how a simple audit of your new or existing program could prove to be beneficial in ensuring that results are maximized. A thorough audit will be able to identify if the manipulation of services or goods were present and uncover any inefficiency that you never knew existed.
Unlike a traditional audit which only uncovers the negative aspects that need to be addressed, a thorough audit of a program or event by T100 consulting can expose what an Experiential Marketing agency is successfully capturing. Upon the launch of an event or program, the client will often times visit an event site to ensure that the promised objectives are being executed. This is also the opportunity where any changes can be incorporated. Often times, the individuals working in corporate entities visiting the sites have little to no knowledge about the process that occurs from an Experiential Marketing standpoint (design, implementation, logistics, day to day operations). Having an individual(s) that has worked in the field conduct in-person audits will ensure that your event site is not being compromised and the Experiential Marketing agency is successfully delivering on every promise as it relates to the program. As a client, some elements to keep in mind when auditing a program include:
- Venue selection
- Brand Visibility
- Effective and Quality Engagements
- Social Media presence
A thorough audit will not only dive deep into the elements listed above at a footprint, but also identify other measures that can be incorporated moving forward. This will also ensure that the agency in which you have contracted stays on top of their contractual obligations. So, as a client it is not only important that you are safeguarding that your investment, it is also essential that you have a system in place to confirm that the agency in which you have contracted listens to your concerns and communicates valuable suggestions for improvement. T100 has experienced Experiential Marketing professionals who are ready to take an in-depth look at your new or current program to ensure that you your initial campaign goals are being achieved and recharge your current campaign or ignite life into a new strategy. In turn a positive ROI will be achieved and the consumer experience is not compromised. Find out more by contacting us for details at info@t100consulting.com.