Mission

Partnered with Inspira Marketing, consumers were invited to enjoy a sensory experience which included samples of premium cigars. The cigars were paired with various barbecue, and beverage options to bring awareness to the popular cigar brand. These experiences allowed consumers to get up close and personal with celebrity DJ’s and have access to watch their favorite artist perform in our VIP lounge.  The program included a grassroots approach, targeting alternative lifestyle venues, where consumers were able to sample premium cigars in an organic setting.