Mission

Partnered with MatchMG, Karma Automotive had one goal: to defy the automotive industry and create a distinctive Plug-In Hybrid vehicle. The launch of the “Karma Revero” paired luxury and design, with customers who dared to make a statement. Creating a tailored campaign which integrated custom built homes, local celebrity chefs, a personal presentation, and driving experience of the “Revero”. Karma Automotive increased awareness and highlighted the lifestyle of a potential Karma brand owner.