Mission

Partnered with MatchMG, the goal of reinventing the brand and changing consumer perception, Lincoln Motor Company took the unveiling of their redesigned MKZ, Continental, Navigator, and other models to new heights when they launched campaigns in 2012 through 2017. With an emphasis on upscale festivals and lifestyle events, Lincoln sought to change their marketing strategy. Lincoln’s ability to capture the attention of consumers, resulted in an increase in sales and brand recognition.