Finding the best Experiential Marketing Agency to represent your brand and create a program that speaks volumes is crucial, but what happens when you are at a crossroads and do not know where to start with developing your concept and campaign into a consumer experience that will ultimately drive sales and a build brand awareness? Experiential Marketing agencies are started daily all with the purpose of winning your business and taking your brand to the next level through multi-dimensional avenues of brand engagement. So we have put a list together of the top three qualities for businesses to consider before deciding whether an Experiential Marketing agency can win your business and retain it for years to come.
1. They are passionate about Experiential Marketing
They love what they do and they have no problem expressing it period. Webster defines passionate as a showing caused by a strong feelings or beliefs. If the agency does not believe strongly in their abilities to deliver on program promises with professionalism and integrity continue to consider other agencies. As a company you are investing millions into a program with the hopes of seeing a tangible return. If the Experiential Marketing agency does not have a passion for what they do then how will they have a any drive or passion for the success of your program? Everyone from the CEO to the account team responsible for your program should all have the same passion and drive to successfully execute your program. Remember it’s about quality individuals not quantity.
2. Their mission and goals aligns with yours
It is important ensure that the Experiential Marketing agency that you are considering embodies many of the characteristics of your business principles. Many businesses entering into Experiential Marketing contracts fail to keep this in mind. Do your research and do not rely just on their website and pictures as a seal of approval. Read reviews about the agency and ask other clients who have previously executed events with the agency you’re considering how their experience was. Ask about the account team, day to day communications, knowledge of the industry, etc. It is also important that you are considering agencies that have excelled at executing successful events in your industry. This will ensure that they provide you with the most accurate knowledge on how to capture your consumer in the way that is effective. It behooves you as a company to neglect doing the research and ensuring that the agency you are considering possess characteristics that align with yours. Research is key!
3. They are transparent about their process from beginning to end
This principle goes hand in hand with ensuring that their mission and goals aligns with your company’s. Transparency and having open lines of communication throughout from the beginning of the planning process and development of your program to the last event is essential. This will ensure that you are abreast to any changes that occur throughout the program and that you are effectively communicating any concerns or through the execution of each event. Agencies that are not truthful about budget requirements, program changes and day to day operations of your program should be handled with caution. Providing you with honest feedback and ways to improve the overall experience for the consumer is the number one goal.
As a client looking for a potential Experiential Marketing agency can be a draining process, but it is important to always keep in mind that you are the customer and your happiness should be a top priority. At T100 Consulting, we strive to ensure your investment gains the highest ROI, with the ultimate goal of increasing sales and brand awareness. Please review our expertise and work in the field and we would love the opportunity to bring your vision to life.